One ICP brief powers everything
Define your ideal customer once. Every tool — extraction, scoring, enrichment and done-for-you — reads from the same brief, so your pipeline stays consistent and your spend stays focused.
What a brief captures
Who you sell to
Titles, seniority, departments and the buying roles that matter.
ICP segments
Distinct buyer segments, each with its own titles, functions and signals.
Which companies
Industry, size, geography and other firmographics.
Buying signals
Triggers that mean now's the time — job changes, hiring, funding, posts.
Positioning & voice
Value props and tone, so outreach sounds like you.
Disqualifiers
Hard rules that mean 'not a fit' — so you stop wasting spend.
From idea to ICP in minutes
- 1
Generate it
Answer a few questions about your product (or start from your website) in the dashboard, or generate it from the NameToProfile Engage extension. An LLM drafts a structured brief in seconds.
- 2
Review & approve
Edit any part — segments, titles, industries, signals, disqualifiers, positioning — then approve. A brief must be approved before tools score or build against it.
- 3
Use it everywhere
Every tool reads the same approved brief: extraction keeps matching rows, Fast/Deep scoring ranks fit, Engage drafts in your voice, and done-for-you builds to spec.
80 credits to create, free to edit
Creating a brief is a one-shot, LLM-generated step. Editing it afterward is free — refine your ICP as you learn. Keep up to three active briefs for distinct segments.
