Lead scoring (Fast & Deep)
Triage whole lists with deterministic Fast scoring, then get an AI Deep second opinion on your shortlist — for prospects and accounts, against your ICP brief.
Fast vs Deep
Both score against your approved ICP brief. Fast is deterministic and instant — ideal for triaging a whole list. Deep is an AI second opinion for nuance the rules can't catch, best saved for your shortlist.
| Fast | Deep | |
|---|---|---|
| Cost | 1 credit | 20 credits |
| Speed | ~1–5 seconds | ~10–60 seconds |
| Returns | Verdict, 0–100 score, matched segment, reasons, suggested channel | Verdict, confidence %, written rationale, recommended action |
Verdicts & actions
| Verdict | Meaning |
|---|---|
| Strong | Great fit |
| Maybe | Partial / borderline fit |
| Skip | Not a fit right now |
| Disqualified | A hard rule in your brief ruled it out |
Deep account scores also return a recommended action: Engage now, Nurture, Wait for signal, Research more, Monitor competitor, or Skip.
How to score
- 1Pick a brief — Scoring always runs against an approved ICP brief; each result records which brief it used.
- 2Fast-score to triage — Score the whole list to rank fit in seconds.
- 3Deep-score the shortlist — Drill into the borderline or high-value rows for an evidence-backed opinion.
Where you can score
In the dashboard and inside every tool — the Sales Navigator Extractor, the Profile and Company Page extractors, and the Engage extension — all against the same brief and one shared credit balance.
Troubleshooting
| Problem | What to do |
|---|---|
| Scoring is disabled | Pick an approved brief — create/approve one in your dashboard if you have none. |
| “Out of credits” | Top up in your dashboard; a Fast score is 1 credit, Deep is 20. |
| A Deep score timed out | It retries once automatically; click Retry. Deep can take up to ~90s under load. |
| Scores look identical across leads | Check your brief has meaningful segments and disqualifiers — Fast is deterministic, so a thin brief produces flat scores. |
| Is a score a guarantee? | No — it's a fit signal to prioritize, not a promise of intent or conversion. Review before outreach. |
Related
Still stuck? Contact support or browse the support center.