Foundations

Lead scoring (Fast & Deep)

Triage whole lists with deterministic Fast scoring, then get an AI Deep second opinion on your shortlist — for prospects and accounts, against your ICP brief.

Fast vs Deep

Both score against your approved ICP brief. Fast is deterministic and instant — ideal for triaging a whole list. Deep is an AI second opinion for nuance the rules can't catch, best saved for your shortlist.

	Fast	Deep
Cost	2 credits	25 credits
Speed	~1–5 seconds	~10–60 seconds
Returns	Verdict, 0–100 score, matched segment, reasons, suggested channel	Verdict, confidence %, written rationale, recommended action

Verdicts & actions

Verdict	Meaning
Strong	Great fit
Maybe	Partial / borderline fit
Skip	Not a fit right now
Disqualified	A hard rule in your brief ruled it out

Deep account scores also return a recommended action: Engage now, Nurture, Wait for signal, Research more, Monitor competitor, or Skip.

How to score

1
Pick a brief — Scoring always runs against an approved ICP brief; each result records which brief it used.
2
Fast-score to triage — Score the whole list to rank fit in seconds.
3
Deep-score the shortlist — Drill into the borderline or high-value rows for an evidence-backed opinion.

Scores are cached permanently per brief + record, so revisiting a page you already scored is free — the cache is replaced only when you explicitly re-score. Bulk Deep runs are capped (50 by default) to protect your credits.

Where you can score

In the dashboard and in the tools we build to your brief — all against the same brief and one shared credit balance.

Troubleshooting

Problem	What to do
Scoring is disabled	Pick an approved brief — create/approve one in your dashboard if you have none.
“Out of credits”	Top up in your dashboard; a Fast score is 2 credits, Deep is 25.
A Deep score timed out	It retries once automatically; click Retry. Deep can take up to ~90s under load.
Scores look identical across leads	Check your brief has meaningful segments and disqualifiers — Fast is deterministic, so a thin brief produces flat scores.
Is a score a guarantee?	No — it's a fit signal to prioritize, not a promise of intent or conversion. Review before outreach.

ICP briefs

Still stuck? Contact support or browse the support center.