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Foundations

Lead scoring (Fast & Deep)

Triage whole lists with deterministic Fast scoring, then get an AI Deep second opinion on your shortlist — for prospects and accounts, against your ICP brief.

Fast vs Deep

Both score against your approved ICP brief. Fast is deterministic and instant — ideal for triaging a whole list. Deep is an AI second opinion for nuance the rules can't catch, best saved for your shortlist.

FastDeep
Cost1 credit20 credits
Speed~1–5 seconds~10–60 seconds
ReturnsVerdict, 0–100 score, matched segment, reasons, suggested channelVerdict, confidence %, written rationale, recommended action

Verdicts & actions

VerdictMeaning
StrongGreat fit
MaybePartial / borderline fit
SkipNot a fit right now
DisqualifiedA hard rule in your brief ruled it out

Deep account scores also return a recommended action: Engage now, Nurture, Wait for signal, Research more, Monitor competitor, or Skip.

How to score

  1. 1
    Pick a briefScoring always runs against an approved ICP brief; each result records which brief it used.
  2. 2
    Fast-score to triageScore the whole list to rank fit in seconds.
  3. 3
    Deep-score the shortlistDrill into the borderline or high-value rows for an evidence-backed opinion.
Scores cache per brief + record for 24 hours, so re-scoring within that window is free. Bulk Deep runs are capped (50 by default) to protect your credits.

Where you can score

In the dashboard and inside every tool — the Sales Navigator Extractor, the Profile and Company Page extractors, and the Engage extension — all against the same brief and one shared credit balance.

Troubleshooting

ProblemWhat to do
Scoring is disabledPick an approved brief — create/approve one in your dashboard if you have none.
“Out of credits”Top up in your dashboard; a Fast score is 1 credit, Deep is 20.
A Deep score timed outIt retries once automatically; click Retry. Deep can take up to ~90s under load.
Scores look identical across leadsCheck your brief has meaningful segments and disqualifiers — Fast is deterministic, so a thin brief produces flat scores.
Is a score a guarantee?No — it's a fit signal to prioritize, not a promise of intent or conversion. Review before outreach.

Related

Still stuck? Contact support or browse the support center.

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