Clean and Standardize Your Lead Data

What We Do

Structured, consistent lead data your CRM will thank you for

Poor data quality costs sales teams hours of manual correction and leads to outreach errors — wrong names in merge fields, broken LinkedIn links, duplicate contacts in your CRM. Our data cleaning service standardizes your lead files so that every record follows a consistent format before you import them anywhere.

We handle the normalization work — consistent name casing, properly formatted LinkedIn URLs, standardized job titles, resolved Sales Navigator URLs where present, and deduplication across your file. On request, we can also verify existing business email and phone fields and fill in missing direct business contact details while the file is being cleaned, so you leave the cleaning step with a file that's both consistent and more complete. You get back a clean, structured file ready for CRM import or outreach tool upload.

• Name normalization — consistent first/last name casing and format
• LinkedIn URL standardization — convert Sales Navigator URLs to public profile URLs
• Job title normalization — remove inconsistencies and standardize common variants
• Company name deduplication and standardization
• Email and phone field normalization — consistent format, invalid entries flagged
• Optional: fill in missing direct business email and phone per lead (where available from public sources)
• Optional: append company generic email and switchboard phone as a fallback
• Removal of duplicate records based on configurable matching rules
• Delivery as structured CSV or Excel — import-ready